The Wölffer 139 cider cans have been designed as a modern packaging example that acknowledges the changing face of the alcohol industry as younger consumers shift towards alternative libations.
Featuring a vibrant, youthful design, the cans are emblazoned with a series of images that are fun, carefree and summery to make them as applicable for Millennials as possible. The cans are also inherently easy to transport, which acknowledges consumer preferences for convenience when it comes to food and drink packaging.
The Wölffer 139 cider cans were created by IWANT design and fit in well with the brand's other packaging examples as well as online visual identity. As consumers continue to become more discerning of the products they purchase, we'll likely continue to see brands responding with more stylish packaging examples.
What's Driving This Trend
- Alternative Libations
- Disruptive innovation opportunity: Develop creative and appealing packaging designs for alternative beverages that cater to the changing preferences of younger consumers.
- Convenient Packaging
- Disruptive innovation opportunity: Explore innovative packaging solutions that prioritize convenience and ease of transport, addressing the growing consumer demand for on-the-go products.
- Stylish Branding
- Disruptive innovation opportunity: Embrace visually captivating designs to enhance brand appeal and stand out in a saturated market where discerning consumers are seeking more stylish packaging examples.
Who This Affects Most
- Alcohol
- Disruptive innovation opportunity: Embrace new trends and design concepts in packaging within the alcohol industry to appeal to younger consumers and stay competitive.
- Food and Beverage
- Disruptive innovation opportunity: Implement convenient packaging solutions that cater to the evolving preferences of consumers in the food and beverage industry, enhancing portability and ease of use.
- Branding and Design
- Disruptive innovation opportunity: Offer visually appealing branding and design services to help brands in various industries create packaging that captures attention and resonates with discerning consumers.
