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Top 100 Branding Ideas in August

From Coffee Chain Beers to Designer Label Bucket Hats

— September 3, 2018 — Marketing
The August 2018 branding ideas show how creatively repositioning a product or label can help to reignite excitement among consumers, who are eager to try out new concepts that appeal to different elements of taste and relatability.

One example that's spotlighted is the FKT Pale Ale from Sufferfest, a nutrient-rich and electrolyte-infused beer. The idea for the beverage comes from California athletes, as the unique concoction won't leave them feeling dehydrated the day after indulging in a few beers.

Also included is the Converse and JW Anderson collaboration, which resulted in a nostalgic toy-referencing sneaker model. The sneakers have a sleek glossy finish to them, helping to further accent the vivid colorway that consists of orange, red, and aqua blue.
6.2
Score
Popularity
Activity
Freshness
100
Artisan Summertime Libations
Artisan Summertime Libations
The Two Brothers Pahoehoe Coconut Ale is Crispy and Dry
<
99
Wholesome Free-From Hot Dogs
Wholesome Free-From Hot Dogs
The True Story Organic Grass-Fed Beef Hot Dogs are Not Preserved
<
98
Refreshing All-Natural Tea Frappes
Refreshing All-Natural Tea Frappes
Plentea's Tea Frappes are Made with Turmeric, Beet Root & More
<
97
Logo-Centric Sneaker Designs
Logo-Centric Sneaker Designs
Nike's Just Do It is the Main Design Element of Its New Footwear Pack
<
96
Savory Vegan Condiments
Savory Vegan Condiments
The Follow Your Heart Organic Garlic Aïoli Vegenaise is Cholesterol-Free
<
95
Customizable 3D-Printed Mannequins
Customizable 3D-Printed Mannequins
Functional Art is Taken to a New Level with These Designs
<
94
Complex Berry-Infused Gins
Complex Berry-Infused Gins
The King of Soho Variorum Gin Has the Subtle Sweetness of Strawberry
<
93
Simplified Preparation Coffee Pouches
Simplified Preparation Coffee Pouches
The Trader Joe's Cold Brew Coffee Bags are Simple to Prepare
<
92
Snack-Sized Dessert Popcorns
Snack-Sized Dessert Popcorns
The Butterkist Toffee Grab Bag Popcorn is Ready to Eat Anywhere
<
91
Super Fruit-Infused Prepackaged Treats
Super Fruit-Infused Prepackaged Treats
The Welch's Superfruit Mix Fruit Snacks are Gluten-Free
<
90
Matcha-Infused Drinking Vinegars
Matcha-Infused Drinking Vinegars
The Vermont Village Green Energy Functional Vinegar is Beneficial
<
89
Better-for-You Cold Brews
Better-for-You Cold Brews
Cool Cold Brew Offers a Healthier, Natural Cold Brew with No Added Sugar
<
88
Hydration-Optimizing Bottled Waters
Hydration-Optimizing Bottled Waters
Sportwater is Packed with Electrolytes to Keep You Hydrated
<
87
Crunchy Bite-Sized Chocolates
Crunchy Bite-Sized Chocolates
The M&M's Crunchy Caramel Candies are a Satisfying Indulgence
<
86
Elevated PB&J Pairings
Elevated PB&J Pairings
Sprelly's Clever Packaging Simplifies Peanut Butter and Jelly Pairing
<
85
Vegan-Friendly Gelato Desserts
Vegan-Friendly Gelato Desserts
Revolution Gelato Created a Bold New Look for Its Dairy-Free Gelato
<
84
Spicy Popped Chip Snacks
Spicy Popped Chip Snacks
The New Popchips Cheddar & Jalapeño Snack is Balanced
<
83
Connoisseur Coffee Capsules
Connoisseur Coffee Capsules
The Peet's Coffee Nespresso OriginalLine-Compatible Capsules are Bold
<
82
Dessert Brand Fashion Collections
Dessert Brand Fashion Collections
Häagen-Dazs is Launching a Collection of Fashion by Students
<
81
Back-to-School Course Promotions
Back-to-School Course Promotions
Brit + Co Advertises Its Creative Classes in a Vibrant Newsletter
<
80
Creamy Single-Serve Cheese Cups
Creamy Single-Serve Cheese Cups
The Laughing Cow Cheese Cups are Easy to Enjoy Anywhere
<
79
Athlete-Inspired Pales Ales
Athlete-Inspired Pales Ales
FKT Pale Ale is the First Electrolyte-Infused and Nutrient-Rich Beer
<
78
Powdered Coconut Oil Supplements
Powdered Coconut Oil Supplements
The BUBS Naturals MCT Oil Powder is Perfect for Use in Coffee
<
77
Secretive Musician Sauces
Secretive Musician Sauces
The Williams Family Kitchen Nono Sauce is Spicy and Sweet
<
76
Creative Bartender Competitions
Creative Bartender Competitions
The Most Imaginative Bartender Event Resulted in Unique Recipes
<
75
Talking Beverage Cans
Talking Beverage Cans
The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
<
74
Quick-Serve Cocktail Mixers
Quick-Serve Cocktail Mixers
These New Soho Juice Co. Still Mixers Can be Prepared in a Flash
<
73
Spiced Coconut Cooking Oils
Spiced Coconut Cooking Oils
The Organic Virgin Coconut Oil infused with Turmeric is Flavorful
<
72
Satisfying Bar-Form Meat Snacks
Satisfying Bar-Form Meat Snacks
The Meatbar is Crafted with Grass-Fed Meats and Tasty Seasonings
<
71
Convenience Store Slurpee Promotions
Convenience Store Slurpee Promotions
7-Eleven Offers Consumers Free Small Beverages on Slurpee Day
<
70
Savory Grain-Free Snacks
Savory Grain-Free Snacks
These Bubba’s Fine Foods Snacks are Healthy and Satisfying
<
69
Coffee Chain Beers
Coffee Chain Beers
Dunkin' Donuts is Developing a 'Coffee Porter' with Harpoon Brewery
<
68
Butter-Infused Coffee Creamers
Butter-Infused Coffee Creamers
The Picnik Coffee Creamer Works Well in Hot or Cold Coffees
<
67
Vegan Convenience Store Sandwiches
Vegan Convenience Store Sandwiches
The New URBAN Eat Roots Sandwich Range will Launch in August
<
66
360-Degree Shared VR Experiences
360-Degree Shared VR Experiences
Igloo Vision Brings Viewers Together for Immersive Experiences
<
65
Patriotic Ice Cream Treats
Patriotic Ice Cream Treats
Dairy Queen's New Star-Spangled Blizzard Celebrates the Fourth of July
<
64
Pizza Flour-Based Beers
Pizza Flour-Based Beers
Virtuous Pie and Phantom Beer Launched a Unique Pineapple Beer
<
63
Artistic Artisanal Craft IPAs
Artistic Artisanal Craft IPAs
Lambo Door Double IPA Has a Striking Can Design with a Unique Taste
<
62
Piquant Puffed Chickpea Snacks
Piquant Puffed Chickpea Snacks
The Hippeas Chilli Haze Puffs are Spicy and Satisfying
<
61
Sandwich Cookie Coffee Creamers
Sandwich Cookie Coffee Creamers
The International Delight Oreo Cookie Coffee Creamer is Rich
<
60
Dual-Flavor Chewing Gums
Dual-Flavor Chewing Gums
Juicy Fruit Collisions will Launch in Two Tasty Flavor Varieties
<
59
Supplemental Clean Energy Drinks
Supplemental Clean Energy Drinks
The Kill Cliff Ignite Energy Drink Gets You Ready to Work Out
<
58
Game Piece-Inspired Packaging
Game Piece-Inspired Packaging
The White Sorbent Extra Branding is Inspired by the Domino Effect
<
57
Collectible Condiment Jars
Collectible Condiment Jars
The Limited-Edition Vegemite Blend 17 Delivers a Richer, Bolder Flavor
<
56
Playful Summertime Cider Branding
Playful Summertime Cider Branding
The Wölffer 139 Cider Cans are Convenient and Chic
<
55
Refreshing Juice-Infused Liqueurs
Refreshing Juice-Infused Liqueurs
Pickering’s Pink Grapefruit & Lemongrass Gin Liqueur is Tasty
<
54
Ultra-Refreshing Rosé Ciders
Ultra-Refreshing Rosé Ciders
The Brickworks Ciderhouse Launches a Tasty Beverage for Summer
<
53
Astrology-Inspired Makeup Sets
Astrology-Inspired Makeup Sets
The Limited Edition Wet n Wild Zodiac Collection is Well-Priced
<
52
Gourmet Chocolatey Nut Snacks
Gourmet Chocolatey Nut Snacks
The Mauna Loa Dark Chocolate Sea Salted Caramel Macadamias are Tasty
<
51
Sparkling Dark Spirit Mixers
Sparkling Dark Spirit Mixers
The Schweppes 1783 Muscovado Mixer Pairs Well with Rum or Whiskey
<
50
Vintage-Themed Beer Labels
Vintage-Themed Beer Labels
Big Lug's Brand Identity Boasts Retro Illustrated Icons
<
49
Seed-Powered Vitamin Supplements
Seed-Powered Vitamin Supplements
The Vitaminseed Seedshotz are Non-GMO, Vegan and Gluten-Free
<
48
Tennis Tournament Pop-Ups
Tennis Tournament Pop-Ups
This Wimbledon Pop-Up with Pimm's Allows Attendees to View Matches
<
47
Street Fare-Inspired Sauces
Street Fare-Inspired Sauces
The HERDEZ Taqueria Street Sauces Come in Four Delicious Varieties
<
46
International Flavor Kettle Chips
International Flavor Kettle Chips
The Kettle Brand Discoveries Chips are Flagrant and Flavorful
<
45
Crispy Kid-Targeted Snacks
Crispy Kid-Targeted Snacks
The OddPops Snacks Come in Two Tasty Flavor Options
<
44
Nutritious Dairy Alternative Drinks
Nutritious Dairy Alternative Drinks
The Delamere Dairy Planted Drinks are Vegan and Dairy-Free
<
43
Free-From Unpasteurized Juices
Free-From Unpasteurized Juices
The New Blue Skies Fresh Fruit Juices are Squeezed and Unprocessed
<
42
Simplified Herbal Supplements
Simplified Herbal Supplements
Harker Herbals' Products Unite Solutions from Nature and Science
<
41
Luxury Health-Conscious Chocolates
Luxury Health-Conscious Chocolates
The Joyfuls Chocolate Treats are Indulgent and High-Quality
<
40
Flavored Mineral Water Beverages
Flavored Mineral Water Beverages
The Font Vella Organic Drinks Come in Two Distinct Flavors
<
39
Vibrant Blue-Hued Dressings
Vibrant Blue-Hued Dressings
The Kenko Ocean Blue Salad Dressing is Colored with Spirulina
<
38
Vibrant Rosé Vials
Vibrant Rosé Vials
'Chewing Gum' Dismantles Some of the Conventional Notions on Rosé Wine
<
37
Alternative Wellness CBD Gums
Alternative Wellness CBD Gums
The Roelli Roelli Cannabis Gum Alleviates Anxiety and More
<
36
Refreshing Milk-Based Beverage Pop-Ups
Refreshing Milk-Based Beverage Pop-Ups
Nesquik Celebrates Its Anniversary with a Pop-Up Shop in LA
<
35
Sparkling Cannabinoid-Infused Drinks
Sparkling Cannabinoid-Infused Drinks
The Hemp Rain Drinks are Made with Sustainable Ingredients
<
34
Canned Female-Targeting Ciders
Canned Female-Targeting Ciders
The Crispin Rosé Slim Cans Focus on Feminine Aesthetics
<
33
Satiating Breakfast Protein Bars
Satiating Breakfast Protein Bars
The Bounce Breakfast Bars Come in Three Delicious Flavors
<
32
High-Protein Frozen Pizzas
High-Protein Frozen Pizzas
Quest Nutrition's Thin Crust Frozen Pizzas are Low in Net Carbs
<
31
Beer-Branded Commuter Bicycles
Beer-Branded Commuter Bicycles
The Martone Peroni Bicycle is Limited to Just 12 Examples
<
30
Premixed Premium Canned Cocktails
Premixed Premium Canned Cocktails
The Absolut Mixt Raspberry & Lemon Cocktail is Refreshing
<
29
Portioned Indulgence Dessert Yogurts
Portioned Indulgence Dessert Yogurts
The New Yopliat Oui Petite Yogurts are Perfect as a Treat
<
28
Health-Conscious Energy Drinks
Health-Conscious Energy Drinks
The Purdey's Multivitamin Fruit Drink Offers a Delicious Boost
<
27
Inclusive Online Fashion Campaigns
Inclusive Online Fashion Campaigns
ASOS Goes a Step Further in Celebrating Diverse Body Types
<
26
Rescue-Themed Advertising Campaigns
Rescue-Themed Advertising Campaigns
Shutterstock Services are Sharply Displayed in a Trio of Ads
<
25
Sparkling Low-Alcohol Refreshments
Sparkling Low-Alcohol Refreshments
The PRESS Premium Alcohol Seltzer is Free of Artificial Colors
<
24
Transitional Infant Meals
Transitional Infant Meals
These Little Freddie Baby Food Meals are Made with Wholesome Ingredients
<
23
Millennial-Targeted Coffees
Millennial-Targeted Coffees
The New TrueStart Cold Brew Coffees are Vibrant and Energizing
<
22
Probiotic Superfood Yogurts
Probiotic Superfood Yogurts
Yooga's Coconut-Based Product is Disrupting the Plant-Based Category
<
21
Cold Brew Dispenser Packaging
Cold Brew Dispenser Packaging
The Solo Coffee's New Bag-in-Box Cold Brew Coffee is Convenient
<
20
Dried Skin-On Fruit Snacks
Dried Skin-On Fruit Snacks
The RIND Snacks Dried Fruit Snacks Don't Contain Added Sugar
<
19
Cannabis Oil-Infused Beers
Cannabis Oil-Infused Beers
The Cloud 9 Brewing 'High Flyer' Beer was Created with CBD Ultra
<
18
Designer Label Bucket Hats
Designer Label Bucket Hats
This New Prada Bucket Hat Features a Bold Crimson Colorway
<
17
Cold Brew Branding Projects
Cold Brew Branding Projects
Farm Design Gives Califia Farms a Brand New and Vibrant Identity
<
16
Shell-Free Chewy Candies
Shell-Free Chewy Candies
The Skittles Chewies Have a Soft Texture for Consumers to Enjoy
<
15
Creative Agency Ice Creams
Creative Agency Ice Creams
Periscope Teamed Up with Izzy’s Ice Cream on 'Love Potion No. 921'
<
14
Prehistoric Cafe Menus
Prehistoric Cafe Menus
Japan's Jurassic World Cafe Celebrates the New Film
<
13
Ingredient-Revealing Snack Packaging
Ingredient-Revealing Snack Packaging
The La Natural 365 Days Snack Bars Show Off the Product
<
12
Smoking Subscription Box Services
Smoking Subscription Box Services
Daily High Club Sends Out Premium Smoking Accessories Monthly
<
11
Minimalist Pet Care Collections
Minimalist Pet Care Collections
Houndztooth's Natural Pet Products Boast Sophisticated Packaging
<
10
Vitamin-Enriched Protein Waters
Vitamin-Enriched Protein Waters
The Upbeat Drinks Spring Water Beverages are Low in Sugar
<
9
Personalized Seasonal Skincare
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
<
8
Toy-Inspired Glossy Shoes
Toy-Inspired Glossy Shoes
The Converse x JW Anderson Collab Boasts a Playful & Nostalgic Aesthetic
<
7
Mood-Boosting Matcha Beverages
Mood-Boosting Matcha Beverages
'Good Mood Matcha' Spotlights the Uplifting Benefits of Green Tea
<
6
Scratch-n-Sniff Rosé Bottles
Scratch-n-Sniff Rosé Bottles
Cocomero Rosé's Label Smells Just Like Watermelons
<
5
Lengthy Advertising Imagery
Lengthy Advertising Imagery
Versache Promotes Inclusive Fashion with the 'Longest-Ever' Ad Image
<
4
Summer-Ready Ice Cream Ads
Summer-Ready Ice Cream Ads
McDonald's Boasts a Creative and Summery Vibe for Its Frozen Desserts
<
3
Day-Relevant Advertising Campaigns
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
<
2
Funky Colorful Packaging Designs
Funky Colorful Packaging Designs
Snask Creates a Modern Visual Identity for GET RAW
<
1
Refreshingly Modern Branding Projects
Refreshingly Modern Branding Projects
Make Studio Boasts a Playful & Cheery Identity for ffeel:
<