The Popchips Cheddar & Jalapeño snack has been launched by the brand in the UK as a new flavor variety that speaks to the increased demand for premium flavors that can be enjoyed in a guilt-free manner.
The chips are gluten-free and contain just 95 calories per serving, which makes them a lighter option than potato chips and feature a recipe that doesn't involve frying. The chips have been launched as a celebratory flavor variety in response to the brand selling 2.6 million bags in just four weeks time.
Speaking about the new Popchips Cheddar & Jalapeño snack, Managing Director at Popchips UK, Will Bowler, said, "We believe Popchips has continued to enjoy year on year success because we genuinely deliver great tasting snacks, but without the unnecessary fat and calories in other snacking products. Making a healthy choice does not mean making a sacrifice in flavor or enjoyment and I believe we are the only brand to consistently deliver on this promise."