Popchips Snacks Have Been Reformulated in the UK
Michael Hemsworth — September 30, 2022 — Marketing
References: kpsnacks & talkingretail
The Popchips snacks have been reformulated in the UK ahead of HFSS legislation to keep give them a healthier edge over the competition.
The snacks include a variety of familiar flavors including Sea Salt, Sour Cream & Onion, Sea Salt & Vinegar and Barbecue, which are all formulated with lowered salt, sugar and fat. The snack maintains its popped recipe that isn't fried to maintain its lighter profile that is crunchy but not greasy. The products are rolling out to retailers now and follows on the brand's previously announced strategy for HFSS regulations.
Trading Director at KP Snacks Matt Collins spoke on the reformulated Popchips snacks saying, "Popchips is a leading brand in the healthier snacking segment and its non-HFSS reformulation across the range cements this position. At KP Snacks, reformulation plays a key part of our comprehensive HFSS strategy and we are proud to be supporting retailers in this way as they adjust to upcoming legislation. By the time HFSS laws take effect, over 100 of our SKUs will be non-HFSS”
The snacks include a variety of familiar flavors including Sea Salt, Sour Cream & Onion, Sea Salt & Vinegar and Barbecue, which are all formulated with lowered salt, sugar and fat. The snack maintains its popped recipe that isn't fried to maintain its lighter profile that is crunchy but not greasy. The products are rolling out to retailers now and follows on the brand's previously announced strategy for HFSS regulations.
Trading Director at KP Snacks Matt Collins spoke on the reformulated Popchips snacks saying, "Popchips is a leading brand in the healthier snacking segment and its non-HFSS reformulation across the range cements this position. At KP Snacks, reformulation plays a key part of our comprehensive HFSS strategy and we are proud to be supporting retailers in this way as they adjust to upcoming legislation. By the time HFSS laws take effect, over 100 of our SKUs will be non-HFSS”
Trend Themes
1. Health-focused Snacks - Opportunity to reformulate snacks to meet upcoming HFSS regulations and appeal to health-conscious consumers.
2. Lowered Salt, Sugar & Fat - Potential for products with healthier formulations to perform better in the market and meet consumer demand for healthier snacking options.
3. Non-fried Snack Recipes - Chance to provide snacking options that are crunchy but not greasy, appealing to consumers looking for healthier and less processed snacks.
Industry Implications
1. Snack-food Industry - Industry players have an opportunity to reformulate snack products that appeal to health-conscious consumers.
2. Food Retail Industry - Retailers can capitalize on the demand for healthier snacking options by stocking products with lowered salt, sugar, and fat.
3. Food Manufacturing Industry - Manufacturers can introduce non-fried snack recipes to meet consumer demand for healthier and less processed snack options.
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