These New SkinnyPop Chips are Made with Whole Grains
Michael Hemsworth — March 18, 2020 — Marketing
References: amplifysnackbrands & drugstorenews
The SkinnyPop Chips have been unveiled by Amplify Snack Brands to offer consumers a satisfying option when feeling peckish for a crunchy, savory snack option. The chips are made with 100% popcorn and come in flavors including BBQ, Sea Salt and Cheddar & Sour Cream, which are all free from artificial ingredients. The chips are also vegan, Kosher and free from tree nuts, daily and gluten to make them suitable for consumers on alternative diets.
SkinnyPop Brand Manager Mark Chu spoke on the SkinnyPop Chips saying, "With 90% of consumers snacking multiple times per day, chips are often seen as ‘off-limits’ for those trying to snack healthier. This insight is why we believe SkinnyPop Chips will be a product people will love — it offers the delicious taste of chips paired with the better-for-you credentials of SkinnyPop.”
SkinnyPop Brand Manager Mark Chu spoke on the SkinnyPop Chips saying, "With 90% of consumers snacking multiple times per day, chips are often seen as ‘off-limits’ for those trying to snack healthier. This insight is why we believe SkinnyPop Chips will be a product people will love — it offers the delicious taste of chips paired with the better-for-you credentials of SkinnyPop.”
Trend Themes
1. Whole-grain Snack Chips - Companies can explore using whole grains as a healthier and trendy alternative for traditional snack chips.
2. Clean Label Snacking - Opportunities exist for companies in the snack food industry to tap into consumers' demand for cleaner and simpler ingredients, such as those found in SkinnyPop Chips.
3. Alternative Diet Snacks - As more consumers follow alternative diets, there is potential for companies to create more snack options that cater to specific dietary needs as SkinnyPop Chips have done.
Industry Implications
1. Snack Foods - The snack food industry can create more innovative products by using healthier and simpler ingredients to meet consumers' demand for better-for-you snacks.
2. Health Food - Companies in the health food industry can explore incorporating whole grains into their products for added nutritional value.
3. Nut-free Snacks - There is potential for companies to target consumers with nut allergies or sensitivities by creating nut-free snack options like SkinnyPop Chips.
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