The OddPops snacks have been launched by Ella's Kitchen as a new lineup of snacks for kids that will provide them with a flavorful, satisfying food that is also a healthier option than traditional offerings on the market.
The snacks are popped rather than fried to cut down on the fat content, while the crispy format makes them ideal for providing a satisfying crunch. The snacks come in two flavor varieties including 'Moon Cheese' and 'Totally Original,' which are both positioned as being a healthier option to pick up when craving a crunchy snack.
The snacks were explained by OddPops Marketing Director, Kim Gelling, who said, "This new brand is an exciting adventure for Ella’s Kitchen Brands Ltd, offering consumers products we believe in. The branding and design perfectly reflect our approach of understanding how kids think first. We wanted to appeal to children’s creative and exploratory natures while offering a healthier option."