Brit + Co offers a selection of paid and free creative classes. The categories include affordable lessons in lettering, illustration, photography, business, design and fiber arts. To promote its existing educational offerings, Brit + Co utilizes an approach that embraces the back-to-school ritual. The company strategically sends out a styled and vibrant e-mail blast that beckons consumers to "Go Back To School In Style."
With this electronic nudge, Brit + Co advertises its creative classes by offering its potential younger audience the ability to professionally "jazz up [its] planners, calendars, notes and to-dos" with easy-to-follow lettering and illustration courses.
While the creative classes teach individuals new skills and unlock their imagination, Brit + Co's timely strategy will surely tempt students who want to keep their notebooks neat and beautiful during the first weeks of school.