The recently launched Wet n Wild Zodiac collection is a limited edition offering with products that all fall within the range of $3-$7. The collection pays tribute to both the 12 Western zodiac signs individually and the elements under which they are organizing.
The Color Icon Lip Glosses come in 12 shades, with each fashioned after a sign of the zodiac. The collection also features the Color Icon Eyeshadow Palettes and Mega Glo Highlighting Bars, each of which comes in four varieties, each named and fashioned after each of the elements (Earth, Air, Fire and Water). There will also be a single-shade loose highlighting powder, the 'Written in the Stars' Mega Glo Loose Highlighting Powder, which highlights each of the signs in its packaging.
The collection will be available at Walmart and through the brand's e-commerce site.
Image Credit: Allure
What Makes This Trend Stand Out
- Astrology-inspired Makeup
- Opportunity for beauty brands to create limited edition makeup collections inspired by astrology signs and elements.
- Affordable Limited Edition Collections
- Opportunity for companies to release limited edition product lines at affordable price points to attract a wide range of customers.
- Personalized Beauty Products
- Opportunity to create personalized beauty products that cater to individual zodiac signs and elements.
Sectors Adopting This
- Beauty
- Opportunity for beauty brands to capitalize on the growing popularity of astrology by creating astrology-inspired makeup sets.
- Retail
- Opportunity for retail stores to stock and sell limited edition makeup collections, attracting customers looking for unique and affordable products.
- E-commerce
- Opportunity for e-commerce platforms to feature and sell astrology-inspired makeup collections, reaching a larger audience with diverse zodiac sign preferences.
