The M&M's Crunchy Caramel candies are the latest creation from the brand that will provide consumers with a satisfying snack to pick up when craving a sweet, chocolatey confection. The treat contains a texturized center that will crunchy when eaten to offer a contrast to the smooth chocolate that surrounds it. This speaks to the rising popularity of crunchy snack varieties that offer a satisfying textural experience.
The M&M's Crunchy Caramel candies also come at a time when the bite-sized candy market is seeing enhanced growth as consumers seek to enjoy their favorite foods in a smaller format. The candies have been launched by the Mars Wrigley brand in the UK and will be supported by a digital campaign and influencer marketing push.