Häagen-Dazs is Launching a Collection of Fashion by Students

 - Jul 4, 2018
References: haagendazs.us & fashionunited.uk
Over the past few years, a number of collaborative fashion capsules have been launched between legendary fashion and food brands, but the House of Häagen-Dazs 48 Hour Collection is setting itself apart with a celebration of fashion by students. The House of Häagen-Dazs 48 Hour Collection will be designed by students from the College of Design of Lette Verein Berlin and presented at the upcoming Berlin Fashion Week.

The three up-and-coming student designers that will be involved in the project will be tasked with creating a hip street style look with fabric that's been printed with the same vibrant package design of the brand's Peanut Butter Crunch ice cream. To add even more interest to the project, the 48 Hour Collection will involve a time constraint and elements of live performance.