Nesquik Celebrates Its Anniversary with a Pop-Up Shop in LA

 - Jul 11, 2018
References: nesquik
Parent company NESTLÉ celebrates the 70th anniversary of its Nesquik brand by way of a week-long pop-up experience that will offer guests delicious milk-based beverages that boast the nutritional power of the main ingredient. The event will be held in Los Angeles, California and will be available to the public on Saturday, July 21st.

To ensure the best possible experience to the consumer, Nesquik partners up with restaurateur and host of Cooking Channel’s ‘Late Nite Eats,’ Chef Jordan Andino. The results of this collaboration are gourmet-ready milk-based beverage offerings that play on Nesquik’s taste, texture and nutritional values. In addition, guests will be able to sample the brand’s ready-to-drink products, as well as customize their own creations. The milk-based beverage pop-up will incorporate interactive elements and shareable photo opportunities, in order to engage its audience and allow for an inclusive social media promotion.