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The Limited-Edition Vegemite Blend 17 Delivers a Richer, Bolder Flavor

 - Jul 23, 2018
References: vegemite.au & thedieline
Inspired by early recipes, Vegemite created a limited-edition 'Vegemite Blend 17' and a collectible packaging design to go along with the special product. Just 450,000 jars of the Vegemite Blend 17 have been created with a gold foil label and a special formula that is said to deliver a richer, bolder flavor experience. The premium product emphasizes the vitamin content of the food paste, as well as the fact that the spread is proudly made in Port Melbourne and has become an icon across Australia and far beyond.

A number of condiment brands have launched experimental flavors and collectible packaging designs that have specific appeal to devoted fans of the brand, especially as giftable items.