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Yooga's Coconut-Based Product is Disrupting the Plant-Based Category

 - Jul 4, 2018
References: yooga.co & packagingoftheworld
Yooga's collection of coconut milk-based superfood yogurts set themselves apart within the plant-based yogurt category by offering a formula that's rich in probiotic cultures and low in calories and sugar.

The Yooga Superfood Cups are offered in flavors like Blueberry, Turmeric Golden Milk, Vanilla Bean, Strawberry and Sea Salt Chocolate, which pair fruit purees with finely milled chia seeds.

To further help Yooga stand out against the many new plant-based yogurt products that are emerging, Voicebox Creative developed a vibrant color-blocked identity for the products and a design that quickly and cleanly communicates the benefits of the superfood yogurts at a glance. As a first-to-market superfood probiotic coconut yogurt cup, Yooga turned to a dynamic packaging design to catch the eyes of consumers and rapidly educate them on the unique benefits of its products.