The overall creative convenience of Shutterstock services is communicated through a trio of clever advertising imagery that is done in collaboration with ad agency Cazar DDB. The graphics in the marketing campaign depict life-threatening scenarios in the style of sketches – from an individual who is stranded in ocean waters amid sharks to one that is deadly dehydrated in desert climates.
The Shutterstock services are made to be analogous to rescue operations. For example, a high-quality stock photography of an oasis appears in the dry landscape and a watermarked imagery of a boat is in the ocean. By presenting its client as the rescuing agent in these situations, Cazar DDB is able to subtly elevate the Shutterstock services as a trustworthy aid for "advertising and design agencies worldwide."
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