Cold brew coffee has quickly risen in popularity amongst consumers who favor it for its distinct flavor and long shelf life, so brands are beginning to get in on the action with new products like the Trader Joe's Cold Brew Coffee Bags.
Filled with 100% Arabica medium-roast coffee that has been sourced from Tanzania, the Trader Joe's Cold Brew Coffee Bags come in packs of four and work by simply being placed into a container in pairs with seven cups of water. After being steeped for between eight and 12 hours, the coffee is ready to drink and will stay fresh for extended periods to ensure it's always on hand when you need a caffeine fix.
Image Credit: Trader Joe’s
Key Themes Behind This Trend
- Cold-brew Coffee Pouches
- Brands can explore cold-brew coffee pouches that offer easy preparation and longer shelf life for consumer convenience.
- Simplified Packaging for Beverages
- Brands can consider simplifying packaging for other beverages to increase consumer convenience and reduce waste.
- Single-use Packaging Alternatives
- Brands can explore sustainable, single-use packaging alternatives for various consumer products.
Where This Applies
- Food and Beverage
- Food and beverage companies can explore simplified packaging and reduced waste options for their products.
- Sustainability
- Companies in the sustainability industry can work with food and beverage brands to develop eco-friendly packaging alternatives.
- Consumer Goods
- Consumer goods companies can explore innovative and sustainable packaging solutions for their products to meet the demand for environmentally friendly options.
