Super Fruit-Infused Prepackaged Treats

The Welch's Superfruit Mix Fruit Snacks are Gluten-Free

The Welch's Superfruit Mix Fruit Snacks have been unveiled by the brand as its latest lineup of offerings that will provide consumers with a way to enjoy premium flavors and ingredients in a convenient format.

The snacks are made with real fruit juice that is sourced from super fruits such as acai, blueberry, pomegranate, passionfruit and much more to enhance the overall health benefits of the snacks. The treats all contain 100% of the daily recommended intake of vitamin C along with sizable doses of vitamins A and E.

The Welch's Superfruit Mix Fruit Snacks are a gluten-free snack that are free of artificial preservatives and colors, and are also fat-free to make them a better treat option for consumers of all ages to enjoy.

Superfruit-infused Snacks
More snacks infused with superfruits will be developed to cater to the growing demand for healthier snack options.
Clean Label Snacks
Consumers are demanding cleaner, more natural snacks and this trend will continue to disrupt the snack industry.
Convenience Snacking
Convenient and on-the-go snack options will continue to be a disruptive innovation opportunity.

Industries Being Reshaped

Snack Industry
The snack industry will need to continue innovating with healthier and more convenient snack options to adapt to evolving consumer preferences.
Health Food Industry
The demand for healthier snack options infused with superfruits creates opportunities for the health food industry to expand their offerings.
Gluten-free Industry
In response to growing demand, more gluten-free snack options with cleaner labels and natural ingredients will be developed.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 33%
Activity 36%
Freshness 8%