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The White Sorbent Extra Branding is Inspired by the Domino Effect

 - Jul 19, 2018
References: & packagingoftheworld
Based in Minsk, Belarus, designer Lesha Limonov of Yushkouski studio is behind this White Sorbent Extra brand identity. The dietary supplement packaging for client Bioterra is inspired by the Domino Effect principle and references the chain reaction that is synonymous with the popular game.

Each dietary supplement package is also modeled to resemble a classic Domino game piece -- featuring a paper construction with a black backdrop and white dotted accents. "White circles are associated with white tablets, which are embossed to convey a more exact similarity to the original dominoes," said designer Lesha Limanov about the project.

This White Sorbent Extra branding recreates the aesthetic of an age-old game that is enjoyed globally by players of all ages, making it eye-catching and familiar to those trying out a new dietary supplement.