Contemporary shoppers are drawn to convenient experiences that blend the online and offline worlds, and this new maximalist-inspired pop-up shop from Il Makiage, offers consumers the ease of online shopping with the immersion of a real-world experience.
For this activation, the beauty brand created a space to promote a maximalist line that was released in June. This line consists of 1,000 beauty products, which range from $22 to $119. All of the products are comprised of a high-end ingredient and formula lists that show the shopper that sometimes, less isn't more. This traveling pop-up provides consumers with the opportunity to play around with the brand's expansive cosmetic collection, while also promoting its user-friendly online shop.
Image credit: Il MAKIAGE via Instagram, @iimakiage