The Ihana Yogurt Lineup Shifts the Food Away from Breakfast Connotations

 - Jul 14, 2018
References: arla.dk & foodbev
Yogurt is associated with breakfast or consumption in the morning, so the Ihana yogurt range is being expanded into the Denmark and UK markets to help shift the dairy product away from this connotation.

The yogurt line is posited as a sorbet-style dessert that can be enjoyed in place of other higher fat content food varieties to help consumers keep an eye on their consumption without compromising on taste. The yogurt was originally developed by parent company Arla for the Finnish market and is being expanded into other parts of Europe to help change the conversation surrounding how yogurt can be enjoyed.

The Ihana yogurt lineup acknowledges the preferences amongst consumers for restrictive food varieties that are health-focused and infused with tasty ingredients for them to enjoy.