nutpods is expanding its portfolio of plant-based coffee creamers to now include actual coffee with the launch of the ‘Creamy Cold Brew.’ The ‘Creamy Cold Brew’ will be a multi-serve, premixed cold brew and coffee creamer product with two flavors available at launch—Classic and Vanilla Caramel—and will provide a zero-sugar option to the rapidly expanding beverage market.
“I’ve been a fan of cold brew for years, regularly opting for cold coffee beverages over warm, and of course, always blended with my favorite nutpods flavor,” says nutpods Founder & CEO Madeline Haydon. “We are always keeping a pulse on trends in coffee and with cold brew and iced coffee having overtaken hot coffee for the majority of younger coffee drinkers, this “pour and go” behavior made the idea of nutpods creamy cold brew move from idea to reality.”
In late March, nutpods Creamy Cold Brew will be offered for $5.99 at Sprouts and a few more national shops. Later this summer, the new cold brew product will be launched on Amazon Fresh.
Image Credit: nutpods
What Makes This Trend Stand Out
- Plant-based Coffee Creamers
- There is a growing trend towards plant-based coffee creamers, creating an opportunity for companies to innovate and create unique plant-based options.
- Premixed Cold Brew Coffees
- The popularity of premixed cold brew coffees is increasing, offering an opportunity for companies to create new and exciting flavor combinations.
- Zero-sugar Beverages
- The demand for zero-sugar beverages is rising, providing an opportunity for companies to create new and innovative zero-sugar options.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can innovate by creating more plant-based creamer and premixed cold brew coffee options to cater to the growing demand.
- Retail
- The retail industry can take advantage of the trend towards premixed cold brew coffees by stocking more varieties and flavors.
- Health and Wellness
- The health and wellness industry can benefit from the rise in demand for zero-sugar beverages by creating and promoting healthier beverage options.
