There are plenty of clean energy drinks that are made with a base of green tea but this tea energy drink called 'Supherb' sets itself apart with a caffeine-free formula and an emphasis on potent Asian herbs.
Supherb is touted as a tea that provides "herb-driven energy" and also helps to support a quality sleep at night. The drink takes inspiration from Bo-yak, a 2,000-year-old restorative herbal tonic that comes from Korea. Some of the beneficial ingredients included in the formula include Korean red ginseng, rehmannia root, dried mushrooms, dried fruit and pure honey.
When it comes to breaking the body's dependency on caffeine to function, Supherb has the potential to help, as it has been clinically proven to increase ATP production—Adenosine Triphosphate, or the energy-carrying molecule that is sometimes also called "the energy currency of life."
Why This Trend Is Growing
- Caffeine-free Energy Drinks
- There is an opportunity for other clean energy drink brands to differentiate themselves by offering caffeine-free formulas and potent herbal ingredients.
- Herb-driven Energy
- With the success of Supherb, there is a potential trend towards energy products that prioritize herbal ingredients over caffeine and artificial stimulants.
- Sleep-supporting Beverages
- Supherb's emphasis on supporting quality sleep through its ingredients presents an opportunity for other beverage companies to create products focused on improving sleep.
Industries Being Reshaped
- Energy Drink Industry
- Energy drink companies can innovate by incorporating herbal ingredients into their energy drinks, as Supherb has done.
- Tea Industry
- The tea industry can expand into the energy drink market by developing caffeine-free and herbal-based tea energy drinks like Supherb.
- Functional Beverage Industry
- Supherb's blend of herbal ingredients highlights the potential for functional beverage companies to create products with similar health benefits.
