There are plenty of functional drinks that promise to help prevent and cure hangovers, but Morning Recovery is particularly noteworthy because of the inclusion of a breakthrough ingredient—dihydromyricetin (DHM), which is extracted from the fruit of the oriental raisin tree.
One experiences a hangover when the liver has a hard time breaking down a substance produced when digesting alcohol. As such, Morning Recovery is a science-backed liver-boosting dietary supplement that plays a part in supporting the body's natural functions. Alongside DHM, some of the key ingredients in the product also include a Vitamin B complex and prickly pear extract to counter the effects of liver inflammation and settle hangover symptoms.
Morning Recovery is a disruptive product in the drink category that is supported by more than $8 million in backing.
What's Driving This Trend
- Liver-boosting Drinks
- A growing trend in functional drinks that promise to cure hangovers by including ingredients that support liver function, such as dihydromyricetin (DHM).
- Breakthrough Ingredients
- The inclusion of DHM from the oriental raisin tree is a unique selling proposition and a disruption in the hangover cure market.
- Science-backed Supplements
- Consumers are increasingly looking for products that are supported by scientific research, making Morning Recovery a disruptive innovation in this market.
Who This Affects Most
- Functional Drinks
- The rise of functional drinks that include liver-boosting ingredients like DHM represents a disruptive innovation for the beverage industry.
- Supplements
- Morning Recovery's science-backed formula offers a disruptive innovation for the supplement industry, particularly in the hangover cure market.
- Natural Remedies
- The use of natural ingredients like DHM and prickly pear extract is a disruptive innovation in the hangover cure market for those seeking a more natural remedy for their symptoms.
