As the August 2018 health trends reveal, consumers are going past exercise and nutrition to think of improving other aspects of their overall health and wellbeing.
For instance, many consumers are taking steps to improve their mood, whether that means making themselves feel a little happier or simply less anxious. One product that is helping consumers do this is Good Mood Matcha beverages, which highlight the uplifting qualities of green tea from Japan.
But today's health-centric beverages aren't just limited to mood-enhancement. Indeed, the 2018 health trends reveal that consumers are also turning to drinks to help them boost their cognitive performance. One brand riding this wave is Synapse, which is a ready-to-drink cognitive supplement designed to boost one's memory and energy levels.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
