The Bakslap applicator is created by a small team in Australia -- it extends out to apply sunscreen onto hard-to-reach areas such as our backs. The story behind the Bakslap stems from an emotional experience when Raphael McGowan lost his sister Tess McGowan-Chan to melanoma on her back after 11 months of fighting. It can also be functional beyond just sunscreen, it can apply moisturizers and other beauty or medicinal products. It simply works by opening the cap to apply the amount of product necessary, extend the handle, and apply over the body.
There are sponges that hold the product which has reusable properties and can be replaced when need be. The handle features a honeycomb design to enable additional strength whilst boasting a lightweight sensibility. The Bakslap is available in two colorway options -- either peach or sky blue.
What's Driving This Trend
- Extended Applicators
- Innovative products that can reach hard-to-reach areas create opportunities in the personal care industry through convenience and better product coverage.
- Multi-functional Applicators
- Applicators that can work with multiple beauty or medicinal products can create convenience and savings opportunities in the personal care and healthcare industries.
- Emotional Connection Products
- Innovative products that stem from emotional experiences can create brand loyalty and connection that lead to potential market disruption in the personal care industry.
Who This Affects Most
- Personal Care
- Extended and multi-functional applicators like the Bakslap create opportunities for convenience and better product coverage.
- Healthcare
- Multi-functional applicators can offer convenience and savings opportunities for healthcare providers and patients alike.
- Brand Marketing
- Products that carry emotional stories behind them like the Bakslap can create brand loyalty and impact the market in personal care.
