Ponsawan Vuthisatkul is a graduate from the Royal College of Art and she designed The New Normal collection of serving tools. The tools are specifically created to challenge the way that people understand portions and combat obesity. The portion-controlling tools come in a variety of sizes, including extra small, small, medium, large and extra large. The collection draws from the concept of how nutritionists use individual hand sizes to compare portions to a palm of protein, a thumb of fat, two handfuls of vegetables, a handful of fruit and a fist of carbs.
The New Normal collection challenges the traditional way of measuring food but still assists in estimating the portions for the five basic food groups, conditioning a long-term behavioral change. Ponsawan Vuthisatkul explains that her research discovered that 39% of adults are overweight globally and a major contributing factor is portion distortion.
What Makes This Trend Stand Out
- Portion-control Tools
- New serving tools designed to challenge portion sizes and combat obesity by assisting in estimating portions for the five basic food groups.
- Portion Distortion
- A major contributing factor to obesity that highlights the need for innovative portion control solutions.
- Behavioral Change
- Emphasizing the importance of long-term changes in eating habits to combat obesity and promote healthier lifestyles.
Sectors Adopting This
- Food and Beverage
- Opportunities for portion-control tools in the food and beverage industry to promote healthier eating habits.
- Health and Wellness
- A growing industry focused on providing solutions for obesity and promoting healthier lifestyles through innovative portion control tools.
- Consumer Goods
- Potential market for portion-control tools as consumers become more conscious of their portion sizes and overall health.
