Planned Parenthood NYC Launched an Edgy Fundraising Campaign
Riley von Niessen — July 12, 2018 — Lifestyle
References: plannedparenthood.org & adweek
In a response to the current US government's actions regarding a woman's rights to their bodily autonomy, Planned Parenthood NYC has launched a new fundraising campaign that prompts those in support of access to birth control to donate.
To raise awareness for the initiative, Planned Parenthood NYC created hot pink paper condom sheaths, which state "F*ck New York and everyone in it" on the front, and "Protect NYC's freedom to f*ck safely with access to birth control for all" on the inside.
Below this text is PPNYC's number, which consumers can simply text to donate to the organization. Within all of the hot pink flyers are standard condoms, which are also readily available for no charge at most Planned Parenthood locations.
To raise awareness for the initiative, Planned Parenthood NYC created hot pink paper condom sheaths, which state "F*ck New York and everyone in it" on the front, and "Protect NYC's freedom to f*ck safely with access to birth control for all" on the inside.
Below this text is PPNYC's number, which consumers can simply text to donate to the organization. Within all of the hot pink flyers are standard condoms, which are also readily available for no charge at most Planned Parenthood locations.
Trend Themes
1. Contraceptive Equity - Opportunity for businesses to invest in initiatives advocating for equal access to birth control.
2. Rebellious Fundraising - Disruptive innovation opportunity for organizations to use provocative and bold marketing strategies to raise funds for social causes.
3. Mobile Donation - Opportunity for businesses to integrate text message donations as a simple and accessible method for contributing to charitable organizations.
Industry Implications
1. Non-profit - Non-profit organizations can leverage this trend to creatively fundraise for causes aligned with their mission.
2. Sexual and Reproductive Health - Organizations and companies working in the sexual and reproductive health industry can support this trend by collaborating with non-profit organizations and advocating for comprehensive access to contraceptives.
3. Mobile Payment - Mobile payment services can partner with non-profit organizations to provide a quick and secure way for people to donate to causes through text message donations.
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