These August 2018 social good trends range from inclusive celebratory donuts to low cost rehab homes. While examples like Process Architecture's latest initiative -- an inclusive rehabilitative facility -- aims to help recovering addicts while featuring design-friendly elements, others like Tim Hortons' Day of Inclusion donut was conceived in partnership with the Special Olympics, and is a signature flavor creation by athlete Savannah Lussier.
Other August 2018 social good trends to note include adidas' newest Juventus soccer jerseys which are crafted from recycled plastic materials. Part of the sportswear brand's ongoing Parley partnership, the jersey aims to reduce plastic waste without sacrificing quality and sleek aesthetics at the same time.
Additionally, examples like Fenty Beauty's Diamond Ball-Out Killawatt Highlighter product mark singer and founder Rihanna's collaboration with the Clara Lionel Foundation, known for its support of emergency response and education programs.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
