Finnish artist Noora Schroderus' embroidered money project relies on pop culture and financial order to comment on industrialization, imposed value, the fetishization of currency and the often strong masculine symbolism that goes hand-in-hand with wealth. Through a playful and skilled technique, the creative stitches the hairstyles of iconic female folklore and Disney-specific characters onto bills— from a Snow White and George Washington mash-up to a Rapunzel-accentuated Queen Elizabeth II.
The embroidered money project is intriguing and engaging. Due to the medium of presentation, Noora Shroderus is able to provide an artistic commentary on a very prominent and vital societal stigma in an accessible and playful manner.
Photo Credits: Noora Schroderus, Tomi Aho