Noora Schroderus Subtly Comments on Modes or Gendered Power
Kalina N — July 30, 2018 — Pop Culture
References: nooraschroderus & designtaxi
Finnish artist Noora Schroderus' embroidered money project relies on pop culture and financial order to comment on industrialization, imposed value, the fetishization of currency and the often strong masculine symbolism that goes hand-in-hand with wealth. Through a playful and skilled technique, the creative stitches the hairstyles of iconic female folklore and Disney-specific characters onto bills— from a Snow White and George Washington mash-up to a Rapunzel-accentuated Queen Elizabeth II.
The embroidered money project is intriguing and engaging. Due to the medium of presentation, Noora Shroderus is able to provide an artistic commentary on a very prominent and vital societal stigma in an accessible and playful manner.
Photo Credits: Noora Schroderus, Tomi Aho
The embroidered money project is intriguing and engaging. Due to the medium of presentation, Noora Shroderus is able to provide an artistic commentary on a very prominent and vital societal stigma in an accessible and playful manner.
Photo Credits: Noora Schroderus, Tomi Aho
Trend Themes
1. Embroidered Currency Art - The use of embroidered art on currency is a unique and playful way to comment on societal stigmas.
2. Feminist Commentary - A trend towards using art to comment on female empowerment and gender roles is emerging.
3. Innovative Currency Decoration - The use of non-traditional decoration techniques on currency is gaining popularity.
Industry Implications
1. Art and Design - Creative professionals can incorporate embroidered currency art into their work.
2. Feminist Organizations - Feminist organizations may find embroidered currency art to be a powerful tool for spreading their message.
3. Fashion - The use of embroidery to customize clothing and accessories has been gaining popularity; the same techniques can be used to customize currency and other unconventional items.
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