German creative Stephan Zirwes releases a pool photography series that has the sole purpose of inspiring people and communicating the fact that those who have access to public swimming facilities should be grateful. The images are taken from an aerial point of view that accentuates the pools' regular or irregular shapes. With these centered photographs, Stephan Zirwes aims to subtly protest the use of drinking water for private pools and the induction of fees to facilities that were free to enter, as well.
From a marketing point of view, the German creative's pool photography can offer an accessible approach to engaging an audience. Whether it is an artist trying to speak out against private ownership and restricted entry to public spaces or an architectural company pitching a pool design to a client, the pool photography would have a striking presence on a billboard.