July 21st marks the Global Day of Inclusion and Tim Hortons celebrates with a Special Olympics Donut to continue transcending its message of #ChooseToInclude while helping direct the focus from disability towards ability. Working in partnership with Special Olympics Canada, the commemorating donut is created by Special Olympics athlete Savannah Lussier. The athlete expresses how her participation in sports had led her towards making many friends and shares her excitement of seeing others enjoy her donut creation.
The Special Olympics Donut is comprised of a Honey Cruller with delicious chocolate fondant, as the two are her favorite and finished with red and white sprinkles. The decision is a result of her brother's love of sprinkles while red and white are the colors of the Special Olympics. The special donut will only be available for purchase on July 21st for the Day of Inclusion and all of the proceeds will be going towards Special Olympics programs all throughout the country.
Why This Trend Is Growing
- Inclusive Celebrations
- Opportunity for brands to create inclusive and celebratory products that promote diversity and inclusivity.
- Partnerships with Nonprofits
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- Personalized Collaborations
- Opportunity for brands to collaborate with individuals, such as Special Olympics athletes, to create unique and meaningful products.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can create special edition products to support social causes and promote inclusivity.
- Nonprofit Organizations
- Nonprofit organizations can collaborate with brands to create fundraising campaigns and unique product offerings.
- Sports and Athletics
- Sports and athletics industries can leverage collaborations with athletes to create innovative and impactful products that support social causes.
