The whimsical stationery by fun-loving brand Yoobi boosts the creativity and imagination of students. The color-rich and engaging company debuted in Canada on July 1st and began a steady promotion of a unique and playful product that "looks good and does good."
Yoobi partners with the Love of Reading Foundation — an initiative run by Indigo that makes books accessible to Canadian children. For each purchase of a whimsical stationery product, Yoobi donates an item to a child from "a classroom in need." This charitable approach to the business model does not only prove Yoobi's dedication to supporting education and the community but it also adequately mirrors the ethos behind the brand's whimsical stationery collections.