Yoobi Channels the Childhood Spirit with Color & Creativity
Kalina N — July 25, 2018 — Social Good
References: loveofreading.org & yoobi
The whimsical stationery by fun-loving brand Yoobi boosts the creativity and imagination of students. The color-rich and engaging company debuted in Canada on July 1st and began a steady promotion of a unique and playful product that "looks good and does good."
Yoobi partners with the Love of Reading Foundation — an initiative run by Indigo that makes books accessible to Canadian children. For each purchase of a whimsical stationery product, Yoobi donates an item to a child from "a classroom in need." This charitable approach to the business model does not only prove Yoobi's dedication to supporting education and the community but it also adequately mirrors the ethos behind the brand's whimsical stationery collections.
Yoobi partners with the Love of Reading Foundation — an initiative run by Indigo that makes books accessible to Canadian children. For each purchase of a whimsical stationery product, Yoobi donates an item to a child from "a classroom in need." This charitable approach to the business model does not only prove Yoobi's dedication to supporting education and the community but it also adequately mirrors the ethos behind the brand's whimsical stationery collections.
Trend Themes
1. Whimsical Charitable Brands - The trend of whimsical brands promoting charitable initiatives is growing.
2. Playful Stationery Designs - The trend of stationery brands featuring colorful and engaging designs is gaining popularity.
3. Donation-based Business Models - The trend of businesses incorporating charitable donations in their business model to support education and communities is becoming more common.
Industry Implications
1. Education - Opportunity for education industry to partner with whimsical, charitable brands to support reading initiatives and classroom needs.
2. Stationery - Opportunity for stationery industry to incorporate whimsical, colorful designs that appeal to younger generations while also promoting charitable initiatives.
3. Retail - Opportunity for retail industry to showcase and promote whimsical, charitable brands that appeal to socially conscious consumers.
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