Brooklyn-based agency STUDIOKCA aims to raise awareness for pollution in the oceans with a four-storey tall whale sculpture. The artwork is situated in one of the main canals in Bruges, Belgium. Dubbed ‘Skyscraper (the Bruges Whale),’ the gigantic structure weighs five tons and is “the firm’s most ambitious project to date.” STUDIOKCA partners up with the Hawaii Wildlife Fund and together the businesses spent four months collecting the materials for the project.
The whale sculpture is fully created out of ocean plastic and is put up for the 2018 ‘Bruges Triennial’ event. With a theme of ‘Liquid City,’ the intricate installation in Bruges invades the audience’s space enough to communicate the dire need to be responsible and thorough in our efforts to keep the ocean clean and to use products that are eco-conscious.
Photo Credits: Matthias Desmet
Key Themes Behind This Trend
- Ocean Plastic Awareness
- The STUDIOKCA project demonstrates the potential for innovative campaigns that raise awareness of ocean plastic and promote eco-conscious products.
- Sustainable Art Installations
- The Skyscraper whale sculpture highlights the growing trend of creating sustainable art installations that use recycled materials and raise environmental consciousness.
- Corporate Environmental Responsibility
- This project suggests that companies can do their part in combating plastic pollution by partnering with environmental organizations and creating new projects to raise awareness of the issue.
Where This Applies
- Art and Design
- The STUDIOKCA project demonstrates the potential for sustainable, environmentally-focused art installations that challenge audiences to consider the impact of plastic pollution on the ocean.
- Environmental Advocacy
- Environmental companies and organizations can leverage the Skyscraper whale sculpture to create engaging public awareness campaigns that promote eco-conscious products and behaviors.
- Manufacturing
- Sustainable manufacturing companies and those that create eco-friendly products can leverage growing consumer concerns about plastic pollution and the ocean to create innovative new products and engage their customers in meaningful environmental efforts.
