Naturally Tinted Rum Cocktails

Chicha's Bluefield Swizzle is Accented by the Butterfly Pea Flower

Chicha is a Mexican restaurant and bar in Brooklyn that serves a unique banana-flavored rum drink that goes by the name 'Bluefields Swizzle.' The standout cocktail creation boasts a creamy, all-white base—thanks to the addition of both coconut milk and cream—as well as a blue-tinted top layer due to the addition of the butterfly pea flower.

The blue butterfly pea flower has been used around the world as a dye, as well as a potent ingredient for its medicinal properties. The ingredient is becoming a popular one at the moment, thanks to its color-changing properties, which are activated by disrupted pH levels. The Bluefields Swizzle features a layer of the concentrated butterfly pea flower tea on top for an intense hit of color.

Color-changing Drinks
There is an opportunity for bars and restaurants to create unique and visually appealing drinks using ingredients that change color.
Utilizing Natural Dyes
Industries like food and beverage can explore the use of natural dyes like butterfly pea flower to enhance the appearance of their products.
Medicinal Ingredients in Cocktails
Mixologists can experiment with incorporating medicinal ingredients like butterfly pea flower into cocktails to add unique flavors and potential health benefits.

Sectors Adopting This

Food and Beverage
The food and beverage industry can explore the use of natural dyes and innovative ingredients to create visually appealing and unique products.
Hospitality
Hotels, bars, and restaurants can attract customers by offering color-changing drinks that provide an experiential element to their dining experiences.
Natural Remedies and Wellness
The wellness industry can explore the use of medicinal ingredients in cocktails as a way to offer customers unique health-focused beverage options.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 73%
Freshness 8%