Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain

 - Jul 24, 2018
References: drakeandmorgan & instagram
For the launch of Tanqueray's new orange gin, the brand will be launching a cocktail fountain that pours "Rosy Negronis" made with a combination of the all-new Tanqueray Flor de Sevilla, Belsazar rosé vermouth and Campari. The pop-up alcohol fountain will be set up at The Anthologist in Manchester for a limited time this summer, giving people the chance to discover a summer-inspired reimagining of a classic cocktail.

The opulent fountain provides an indulgent way for consumers to get familiar with the flavors of the new gin product and share their experience, as the fountain is surrounded by a perfectly curated orange-themed display that is highly photogenic.

This activation from Tanqueray recalls other adult drinking fountains, such as the tequila-dispensing 'H2Cuervo' created by Jose Cuervo in celebration of National Tequila Day.