Gin Brand Tanqueray is Launching a Negroni Cocktail Fountain
Laura McQuarrie — July 24, 2018 — Marketing
References: drakeandmorgan & instagram
For the launch of Tanqueray's new orange gin, the brand will be launching a cocktail fountain that pours "Rosy Negronis" made with a combination of the all-new Tanqueray Flor de Sevilla, Belsazar rosé vermouth and Campari. The pop-up alcohol fountain will be set up at The Anthologist in Manchester for a limited time this summer, giving people the chance to discover a summer-inspired reimagining of a classic cocktail.
The opulent fountain provides an indulgent way for consumers to get familiar with the flavors of the new gin product and share their experience, as the fountain is surrounded by a perfectly curated orange-themed display that is highly photogenic.
This activation from Tanqueray recalls other adult drinking fountains, such as the tequila-dispensing 'H2Cuervo' created by Jose Cuervo in celebration of National Tequila Day.
The opulent fountain provides an indulgent way for consumers to get familiar with the flavors of the new gin product and share their experience, as the fountain is surrounded by a perfectly curated orange-themed display that is highly photogenic.
This activation from Tanqueray recalls other adult drinking fountains, such as the tequila-dispensing 'H2Cuervo' created by Jose Cuervo in celebration of National Tequila Day.
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