'Stuzzi Per Negroni Gin' is the first spirit from Italian restaurant Stuzzi, crafted with the help of Leeds distillery Hedonist. The spirit is distilled with various florals, including Negroni, Sicilian Orange, Bergamot, Lavender, and Cinnamon. Stuzzi is known for experimenting with recipes to add their distinct touch, as the brand produces most of its menu items in-house. The 'Stuzzi Per Negroni Gin' uses simple ingredients mixed with the unique taste of negroni to boost the flavors and curb the initial bitter taste. Stuzzi created the spirit to make it a staple in the alcohol industry.
“[...] Realising how vulnerable the service industry is to lockdowns, we used the time to turn our attention to how we can diversify and protect the business. While supping lockdown negroni after lockdown negroni we started thinking about how we could perfect this ruby red nectar and the idea for the first Stuzzi gin was born," said Jimbob Phillips, Co-Founder and Director of Stuzzi.
Image Credit: Stuzzi
Why This Trend Is Growing
- Distilled Floral Spirits
- Distilling spirits with various florals could be a trend in the alcohol industry, adding unique taste and aroma to classic cocktails.
- In-house Production
- The trend of producing menu items in-house can expand to alcohol production, providing more control over the quality and consistency of the product.
- Lockdown-inspired Innovation
- The pandemic has pushed businesses to explore new opportunities and diversify their offerings, leading to innovative products like Stuzzi Per Negroni Gin.
Industries Being Reshaped
- Alcohol Industry
- Distillers and cocktail bars could consider experimenting with floral ingredients and in-house production to create unique spirits and cocktails.
- Hospitality Industry
- Innovative products like Stuzzi Per Negroni Gin could inspire other hospitality businesses to diversify their offerings and protect against future lockdowns.
- Floral Industry
- The trend of using floral ingredients in spirits and cocktails could create new opportunities for florists and other businesses in the floral industry to supply these unique ingredients.
