To complement the release of its alcohol-free beer, Heineken has launched an expansive campaign dubbed 'Now You Can.' The series of advertisements are designed to promote the consumption of the 0.0 beer, which can be enjoyed legally wherever, whenever. Whether you are at work, at the gym or even driving, Heineken encourages viewers to enjoy a cold one, while remaining sober.
The beverage, which first hit shelves in March of 2017, has seen 187% growth in the alcohol-free market, making it the fastest-growing brand within the space. Brand Director Nic Casby credits the growing desire amongst consumers for healthy, great-tasting alternatives to their favorite products as driving the beer's success.
The commercials are just the beginning of the campaign, which pledges cinema, digital and social activations to follow as Heineken strives to not only make the alcohol-free beer accessible but inclusive and fun!
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