Abbey Smith's, Trend Hunter

Humorous Drinking-Enablement Ads

Heineken's Now You Can Celebrates Drinking Non-Alcoholic Beer

To complement the release of its alcohol-free beer, Heineken has launched an expansive campaign dubbed ‘Now You Can.’ The series of advertisements are designed to promote the consumption... MORE

Incentivised Local Shopping Discounts

eBay Offers Canadians 110% Discounts to Incentivise Shoppers

More than just a place to buy used items, eBay Canada is looking to engage the Canadian market by offering to beat competitor prices with local shopping discounts that offer 110% of the price... MORE

Online Drive Sober Pledges

Heineken Invites Drivers to Commit to Sobriety with an Online Pledge

Along with a reimagined bar experience and TV commercial, Heineken uses a new online pledge form to encourage drivers to remain sober. This tactic relies upon Heineken’s 2017 finding that... MORE

Behavioral Science-Based Beer Campaigns

Heineken uses Behavioral Science to Prevent Drunk Driving

Heineken has paired with Innovia to utilize behavioral science as the foundation for its latest efforts in preventing people from drinking and driving. The partnership has lead Heineken to redesign... MORE

Uncompromising Racing PSAs

Heineken's Newest 'When You Drive, Never Drink' Ad Stars Nico Rosberg

Heineken’s latest commercial, ‘No Compromises’ features 2016 Formula One World Champion Nico Rosberg and is the latest addition to its ongoing ‘When You Drive, Never Drink&#... MORE

Stylish STEM Clothing

ATOMIC Clothing Encourages Kids to "Wear Your Smarts on Your Sleeve"

The building blocks of our world can now be elements of one’s wardrobe with ATOMIC’s STEM clothing line. ATOMIC clothing features bold designs that are based upon each of the 118... MORE