In partnership with French mass retailer Casino Group, L'Oréal opened two new pharmacy store concepts by the name of 'Le Drugstore Parisien.' These new brick-and-mortar outlets in Paris aim to challenge the sales of online goods by catering to the needs of the busy consumer, such as offering extended hours—which few French pharmacies do. Additionally, the convenience-focused store concept offers not just cosmetics and over-the-counter medicines, but also snacks and various services, such as hairdressing and dry cleaning.
As a multi-brand pharmacy store concept, Le Drugstore Parisien prominently features multiple L'Oréal brands, including Maybelline, Garnier, NYX, Essie and L'Oréal Paris.
In all, the pharmacy concept aims to offer a joyful, laid-back experience that will be a seamless fit for modern life in the French city.