DIY investments have quickly become the norm for many consumers who are choosing to handle their own finances, so new solutions like 'Pia' are coming about with this in mind.
Developed as a "Personal Investment Assistant," the app enables users to pinpoint the best opportunities for them and their lifestyle. The AI-powered investor assistant lets users ask questions and receive answers in language they can understand instead of feeling overwhelmed by financial jargon.
'Pia' will provide the right kind of support and information for their specific needs, which makes it suitable for both amateur and advanced investors who are looking for a new way to invest. The app acknowledges the rising number of consumers who are becoming more comfortable using digital solutions to manage their finances.