Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"

 - Jul 23, 2018
References: instagram & adweek
For its newest investing campaign, Stash tapped 90-year-old Instagram influencer Baddie Winkle to share how consumers can not only "invest in a fabulous future" but live their best life every day.

For its newest promotion, the mobile investing app is showing how easy, accessible and fun investing can be by offering $10 for consumers to invest in their Stash Retire account.

According to Stash, two-thirds of Millennials aren’t saving for the future as they have a difficult time making financial plans for a point so far ahead in the future. This new campaign puts an emphasis on both of-the-moment enjoyment and long-term financial planning to "Retire Like a Baddie." As part of the campaign, consumers have the chance to visit Stash's site and discover their "future self."