Influencers have become a part and parcel of digital life across a broad array of spheres, which is precisely why German company NAGA has managed to find a way to leverage the power of digital influencers to help people make better investment decisions through its investing app.
The NAGA investing app allows users to look at the investments of popular traders and mimic their investments. For people looking to get into investing, the app offers the advantage of helping them to track and learn from investors who they trust and identify with, before copying their trades. For the influencers themselves, the app offers monetary rewards that are proportional to their influence on the app.
Whereas it's commonplace for influencers to make money and help others through things like wellness courses, dieting tips and parenting advice, the movement is yet to make a full-fledged shift into investing-focused social media, which is precisely what NAGA is looking to achieve.
Image Credit: NAGA
Key Themes Behind This Trend
- Influencer-inspired Trading
- Opportunity for investment apps to allow users to track and mimic the trades of popular influencers.
- Monetized Social Investment
- Opportunity for investment apps to provide monetary rewards to influencers with proportional influence on the app.
- Investment Education Through Influencers
- Opportunity for investment apps to offer educational content and resources provided by trustworthy influencers.
Where This Applies
- Fintech
- Fintech companies can integrate influencer-inspired trading as a feature of their investment apps.
- Social Media
- Social media platforms can leverage influencers to educate their users on investment strategies and promote investment apps.
- Advertising and Marketing
- Agencies can create influencer-led investment campaigns that drive interest and engagement for investment apps.
