HEIMPLANET is a brand that is focused on providing the consumer with high-quality outdoor goods that can satisfy multiple purposes and in 2018, the company is launching a Kickstarter campaign for a collection of urban travel bags. The idea behind the offering is to provide people in large cities with a commuter-friendly carry-all that can also double as an integral item for adventures outside metropolitan landscapes.
HEIMPLANET’s urban travel bags are part of the ‘Transit Line’ collection. The designs include a durable and sustainable backpack, a messenger bag and a convenient sling pocket. The brand makes sure that the features of its offerings satisfy airline specifications for carry-ons, as well as boast multiple compartments, quick-access pockets and an ergonomic construction.
Why This Trend Is Growing
- Versatile Urban Travel Bags
- Urban travel bags designed for commuters that can double as adventure gear, with durable and sustainable materials and features that comply with airline carry-on specifications.
- Dual-purpose Commuter Gear
- Outdoor brands are creating gear that can serve as both functional commuter bags and rugged outdoor adventure gear, blurring the lines between urban and wilderness products.
- Sustainable and Ergonomic Designs
- Consumers are prioritizing sustainability and ergonomic design when choosing bags for their daily commute and outdoor adventures, driving brands to create more environmentally-friendly and comfortable options.
Industries Being Reshaped
- Outdoor Goods
- The outdoor goods industry is expanding to cater to urban commuters who want durable and versatile bags for both everyday use and outdoor adventures.
- Travel Accessories
- Travel accessory brands are seeing a rise in demand for bags that meet airline carry-on specifications while also being functional and sustainable for daily use.
- Fashion and Apparel
- As functional bags become a staple for both commuting and outdoor activities, fashion and apparel brands are incorporating similar design elements and materials into their collections, creating a new market for sustainable and versatile bags.
