PUMA releases a pack of subtle colorful footwear in conjunction with well-known Japanese company Roland, which specializes in the manufacturing of electronic music instruments. In particular, the RS-0 and the RS-100 silhouettes pay tribute to the iconic TR-808 drum machine — one of the earliest products on the market that allowed users to compose their own rhythms.
Since the device was created in the 80s, the colorful footwear mimics its retro aesthetic. The palette for the uppers is strongly informed by the nuanced variations on Roland's TR-808. In addition, the companies add a playful branding embellishment to the RS-100 with a 'Rhythm Composer TR-808/ Computer Controlled' printed on the heel.
All in all, the colorful footwear collaboration between PUMA and Rolan definitely produces "an impressive tribute to 80s beat-making."
What's Driving This Trend
- Retro-inspired Fashion
- There will be an increasing demand for collaborations between fashion brands and companies from the past to create retro-inspired designs.
- Music-inspired Footwear
- More footwear brands will create designs inspired by music equipment and instruments, especially those with a strong cultural impact.
- Limited Edition Collaborations
- There will be a surge in limited edition collaborations between non-fashion brands and fashion brands, resulting in unique and collectible products.
Who This Affects Most
- Fashion Industry
- The fashion industry can explore potential partnerships with companies or brands from different industries to create unique and creative products.
- Electronics Industry
- The electronics industry can expand into fashion collaborations to create a new market for their products and increase brand awareness.
- Music Industry
- The music industry can collaborate with fashion brands to create merchandise that aligns with their brand and appeals to a broader consumer audience.
