The Feel Studio Inc., also known as FEEL, celebrates old-school, genuine styles with a focus on eco denim practices.
The studio crafts its jeans locally and exclusively in California in small batches with low-impact sustainable washing. Since mindfully contributing to the environment requires much more than creating an eco-friendly product, FEEL also packages its jeans in reusable bags, uses product tags made from 100% recycled paper and minimizes its waste by forgoing tissue paper, envelopes and other extraneous items. When it comes to caring for one's jeans and responsibly recycling them at the end of their usable life, FEEL also provides tips for consumers.
The Genuine Jean from FEEL is a reimagined classic style with a flattering fit for all. When it comes to determining one's perfect size, web shoppers are able to take a 10-question quiz and consult video testimonials from women of different shapes and sizes.