In an effort to demonstrate its appreciation toward its dedicated drivers, Uber launched Uber Momentum -- a quarterly print magazine that celebrates the diversity of the ride share service's employees.
The magazine was created by Uber employees as a way of better connecting with the drivers, who have commented on longing for a deeper sense of community within the brand. The publication took around four months to compile and has been launched in Boston, New York City, Chicago, Ohio, Oklahoma and San Francisco.
The magazines latest issue contains features that cover topics like getting exercise behind the wheel and the best places to eat while on the job. The publication also features interviews with drivers, quotes from satisfied customers and Q&As.