Browns, a fashion boutique based in London, England, is now partnering with luxury rental service Armarium to give consumers the chance to get high-end fashions on loan for two weeks. For the Browns x Armarium partnership, a pop-up space has been set up in-store at Browns' South Molton Street flagship location. As such, shoppers will be able to access pieces from Armarium's inventory, alongside items from Browns.
After the pop-up, consumers will still be able to rent a select number of designer pieces from Browns via Armarium.
As well as tapping into the popular sharing economy movement and expanding the lifecycle of in-store stock, this partnership fuses the world of high-end fashion with sustainability and convenience, as consumers are easily able to enhance their wardrobe with special in-season pieces only as needed.