Extreme opulence is extended to many products, services, accommodations, and automotives in the August 2018 luxury trends.
Although many of these ideas are intended for consumers with plenty of disposable income to spend on designer labels, there's also inclusions like the fashion rental service called Armarium, which was available through a partnership with Browns. Together, the two created a pop-up space that allowed consumers to access designs from both labels. After the pop-up ended, consumers were then able to rent a number of the pieces that were featured for up to two weeks at a time. This allowed many consumers to get the look they wanted for a special occasion, without having to break the bank for an outfit they likely wouldn't wear frequently.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
