Karl Lagerfeld, fashion icon and creative director of Chanel, recently lensed a new editorial for Fendi, which features famed models Adwoa Aboah and Gigi Hadid.
In the shots, the models pose in casual knit sweaters, bold wooden earrings, pointed leather boots, track-style jackets, suede pants, off-shoulder dresses, business suits, and more. The vast majority of the garments and accessories showcase Fendi's branding at the forefront, with the luxury label's 'F' monogram often included in bold fashion. Although bold in design, most of the pieces boast neutral color palettes, making them highly wearable.
The editorial was shot by Lagerfeld to promote Fendi's Fall/Winter 2018 offerings, which will be available from the label's online shop, as well as from its in-store locations and those of participating retailers.
Image Credit: Karl Lagerfeld
Key Themes Behind This Trend
- Celebrity-fronted Designer Campaigns
- Fashion brands are partnering with celebrities to showcase their collections and appeal to wider audiences.
- Branded Fashion Accessories
- Luxury fashion brands are putting their logos and monograms front and center on accessories, making them highly coveted items.
- Wearable Luxury Fashion
- Designer labels are creating highly wearable luxury items with neutral color palettes that appeal to a broader consumer base.
Where This Applies
- Fashion
- Fashion brands see potential in collaborating with celebrities to fashion for a wider audience.
- Luxury Goods
- Luxury fashion brands are capitalizing on consumers' desire for branded fashion accessories.
- E-commerce
- The online shop of luxury fashion brands serves as a wider market for customers who wants to purchase their products and services.
