DISCOVERED's Fall/Winter 2018 Offerings are Edgy, Grungy and Bold
References: discovered.jp & hypebeast
Contemporary Japanese label DISCOVERED launches an expressively edgy lookbook for its Fall/Winter 2018 collection of neo-punk fashion. The capsule boasts incredibly grungy designs that rely on a predominantly black and red color palette. Designers Tatsuya Kimura and Sanae Yoshida focus on an eclectic silhouette construction that ranges from tight glossy leathery ensembles to "slouchy denim intermixes."
The detailing in the neo-punk fashion collection is definitely in-tune with the movement. With "F*CK OFF branding stripes, silver-tone metal hardware and jersey sleeve fringes," the garments capture the attention of the contemporary grungy individual.
To propel the neo-punk fashion movement even further, DISCOVERED displays its Fall/Winter 2018 offerings in an editorial that boldly plays with light and mimics the stage presence of musicians.
The detailing in the neo-punk fashion collection is definitely in-tune with the movement. With "F*CK OFF branding stripes, silver-tone metal hardware and jersey sleeve fringes," the garments capture the attention of the contemporary grungy individual.
To propel the neo-punk fashion movement even further, DISCOVERED displays its Fall/Winter 2018 offerings in an editorial that boldly plays with light and mimics the stage presence of musicians.
Trend Themes
1. Neo-punk Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly fabrics and materials that align with the gritty, rebellious aesthetic of neo-punk fashion.
2. Grungy Designs - Disruptive innovation opportunity: Introducing smart textiles and embedded technology into grungy designs to create clothing that is both fashionable and functional.
3. Eclectic Silhouette Construction - Disruptive innovation opportunity: Incorporating 3D printing technology into the design process to produce unique and customizable shapes and structures for eclectic silhouette construction.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilizing artificial intelligence and machine learning algorithms to personalize fashion recommendations and create more efficient supply chain management.
2. Textile - Disruptive innovation opportunity: Developing innovative fabric dyeing techniques that reduce water and chemical waste in the textile industry while still achieving vibrant and lasting colors.
3. Technology - Disruptive innovation opportunity: Exploring augmented reality (AR) and virtual reality (VR) technologies to enhance the virtual shopping experience for customers and bring the edgy aesthetic of neo-punk fashion to life.
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