Luxury brand Vetements captures the audience's attention during the presentation of its Spring/Summer 2019 collection via an unconventional fashion style. The silhouettes that constitute the upcoming collection are bold and eclectic with reference to material combinations, graphics and colors.
The inspiration for the Vetemnts contribution to the Spring/Summer season stems from founder Demna Gvasalia's "experience of growing up in war-torn Georgia." The way this reference is incorporated in the clothing's aesthetic is quite clever. The audience can learn more about the history of the region by scanning QR code, incorporated into the silhouettes.
Hence, not only does the Vetements Spring/Summer 2019 boast an unconventional fashion style, it also offers knowledge through a "Wikipedia page titled 'Ethnic Cleansing of Georgians in Abkhazia.'"
Photo Credits: Kim Weston Arnold/ Indigital.tv