Luxury brand Vetements captures the audience's attention during the presentation of its Spring/Summer 2019 collection via an unconventional fashion style. The silhouettes that constitute the upcoming collection are bold and eclectic with reference to material combinations, graphics and colors.
The inspiration for the Vetemnts contribution to the Spring/Summer season stems from founder Demna Gvasalia's "experience of growing up in war-torn Georgia." The way this reference is incorporated in the clothing's aesthetic is quite clever. The audience can learn more about the history of the region by scanning QR code, incorporated into the silhouettes.
Hence, not only does the Vetements Spring/Summer 2019 boast an unconventional fashion style, it also offers knowledge through a "Wikipedia page titled 'Ethnic Cleansing of Georgians in Abkhazia.'"
Photo Credits: Kim Weston Arnold/ Indigital.tv
What Makes This Trend Stand Out
- Eclectic Runway Collections
- Brands could explore incorporating unconventional material combinations, graphics, and colors, and drawing inspiration from unique sources, into their runway collections to attract more attention from audiences.
- QR Code Integration in Fashion
- Integrating QR codes into clothing could be an innovative way to provide customers with more information about the product, such as the history behind the design or the materials used.
- Fashion as a Medium for Education
- Fashion brands can explore using their platform to raise awareness about social issues and educate their audience by incorporating informative elements into their collections.
Sectors Adopting This
- Fashion
- Fashion brands could draw inspiration from Vetements's unconventional collection and experiment with unique designs, materials, and informative elements to create collections that attract attention.
- Education
- The concept of educating consumers through fashion can be explored by educational institutions, particularly those offering fashion courses to help students understand the potential of fashion as a medium for education and inspire them to create their own informative designs.
- Technology
- Tech companies could explore the potential of incorporating QR codes into clothing, enabling customers to access data and receive targeted offers that appeal to their unique preferences and shopping habits.
